“It’s already making headway here,” Chapple said. One of the primary challenges is to expand the player base beyond its younger demographic to older audiences. The listing comes with a lot of pressure, however, as Roblox Corporation will be expected to grow the title substantially over the next couple years. “Valuations are sky high right now in games, but the timing seems right for Roblox to capitalize on its success over the years, and especially in 2020, setting the stage for what it’ll hope is further growth in 2021, backed by a substantially larger warchest,” Chapple explained. Some analysts even have hailed Roblox as the herald of the “metaverse,” a conceptual virtual world that functions independently of the real one.Ĭhapple said that in recent years, the video game industry as a whole has received increased attention from traders and speculators, but Roblox is in a stronger position than most companies to benefit from a public listing. Roblox has thrived on this principle, and has ridden the popularity all the way to the NYSE. The title features an entire ecosystem of creators who build and monetize games through the exchange of “Robux,” an in-game currency that can be converted to and from real-world money. If you look at where the market is today, these are some of the trends that publishers are following, which Roblox is already ahead on.”įor many users, Roblox isn’t just a game, but a business. “Over the years it has executed superbly on its strategy to enable vast amounts of user-generated content, cross-platform play, and a place to connect with others. “ Roblox is a really unique company in the games space, and one of the most fascinating things about it is that it has actually been around for a long time–longer than Minecraft,” Craig Chapple, mobile insights strategist at Sensor Tower, told GameDaily. By creating a sandbox where users can build custom experiences–and get paid for them– Roblox stands as a premier example of creator-driven notoriety. More importantly, though, is the game’s growth as a platform for budding developers. Since its launch back in the mid-2000s, Roblox has become a shining example of mobile success according to analytics group Sensor Tower, it’s generated more than $2.5 billion in lifetime player spending across the App Store and Google Play Store. The company has been valued at $30 billion, with shares going for $65 to $72 upon opening. Today, Roblox Corporation took its wildly successful sandbox game public with an initial public offering (IPO), and a listing on the New York Stock Exchange (NYSE).

When will roblox go ipo